Willowbrook Mall, Houston (TX)
Market Research and Testing Location

Testing Facility Details

2000 Willowbrook Mall Ste 1678
Houston, TX 77070

BILINGUAL STAFF AVAILABLE

Testing Facility Overview

Willowbrook Mall in Houston is a market research facility for central location testing, product, package, on-shelf secure concept testing and in-depth interviews. Location offers interviewing stations, and a kitchen.

Facility Details

Houston Market Demographics

TRADE AREA POPULATION

2,326,000

POPULATION BY AGE

18-24 19%
25-34 32%
35-44 22%
45-54 9%
55-64 8%
65+ 10%

POPULATION BY RACE

Caucasian 47%
Black/AA 12%
Hispanic 36%
Asian 4%
Other 1%

FACILITY LAYOUT

TBA facility
TBA enclosed rooms
TBA interviewing stations
12 ft gondola shelving

KITCHEN EQUIPMENT

1 refrigerator
2 microwaves
1 freezer
1 oven

ANCHOR STORES

Dillard’s, JCPenney, Macy’s, Nordstrom Rack

HOUSEHOLD INCOME DISTRIBUTION

Under $15K 10%
$15-25K 10%
$25-35K 9%
$35-50K 12%
$50-75K 17%
$75-100K 13%
$100K+ 29%

HISPANIC DEMOGRAPHICS

Puerto Rican 9%
Mexican 73%
South America 9%
Central America 8%
Caribbean 1%

ACCULTURATION LEVELS

Fully Acculturated 20%
Bi Acculturated 50%
Unacculturated 30%

DIRECTIONS

(from George Bush Intercontinental Airport/KIAH) 18 miles/22 minutes

Get Directions

HOTEL RECOMMENDATIONS

Homewood Suites:
281.955.5200

Residence Inn:
832.237.2002

AREA RESTAURANTS

Brick House Tavern, Saltgrass Steak House, Bluewater Seafood

WEATHER

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Willowbrook Mall, Houston (TX) Market Research and Testing Location