Willowbrook Mall, New York (NY)
Market Research and Testing Location

Testing Facility Details

1400 Willowbrook Mall
Wayne, NJ 07470

BILINGUAL STAFF AVAILABLE

Test Facility Overview

Willowbrook Mall is a New Jersey market research location located northwest of New York City (NYC), and serves as a central location testing facility offering package testing, product testing, on-shelf secure concept testing and focus groups. Location offers interviewing rooms and stations, focus group room, client viewing and kitchen.

Facility Details

FACILITY LAYOUT

1,131 sq/ft facility
4 enclosed rooms
10 interviewing stations
12 seat focus rooms
4 seat client viewings
12 ft gondola shelving

KITCHEN EQUIPMENT

1 refrigerator
2 microwaves
1 freezer
1 oven

ANCHOR STORES

Sears, Macy’s, Lord & Taylor, Bloomingdales

New York Market Demographics

TRADE AREA POPULATION

800,167

POPULATION BY AGE

18-24 14%
25-34 17%
35-44 16%
45-54 19%
55-64 18%
65+ 16%

POPULATION BY RACE

Caucasian 62%
Black/AA 12%
Hispanic 22%
Asian 4%
Other <1%

HOUSEHOLD INCOME DISTRIBUTION

Under $15K 7%
$15-25K 10%
$25-35K 9%
$35-50K 11%
$50-75K 15%
$75-100K 18%
$100K+ 30%

HISPANIC DEMOGRAPHICS

Puerto Rican 45%
Mexican 15%
South American 10%
Central American 10%
Caribbean 20%

ACCULTURATION LEVELS

Fully Acculturated 30%
Bi Acculturated 50%
Unacculturated 20%

DIRECTIONS

(from LaGuardia Airport LGA) 22 miles/37 minutes

Office is on the lower level near California Pizza Kitchen in the main mall area.

Get Directions

HOTEL RECOMMENDATIONS

Crowne Plaza: 973-227-9200
Holiday Inn: 973-785-9000

AREA RESTAURANTS

202 Italian Bistro, Bahama Breeze, The Cheesecake Factory

WEATHER

Get The Latest Weather

Willowbrook Mall, New York (NY) Market Research and Testing Location