North East Mall, Dallas (TX)
Market Research and Testing Location

Testing Facility Details

1101 Melbourne Rd. #5005
Hurst, TX 76053

BILINGUAL STAFF AVAILABLE

Testing Facility Overview

North East Mall is a Dallas market research facility for central location testing, product, package, on-shelf secure concept testing and in-depth interviews. Location offers interviewing rooms and stations, client viewing and kitchen.

Facility Details

FACILITY LAYOUT

1,600 ft facility
2 enclosed rooms
6 interviewing stations
n/a seat focus room
n/a seat client viewing
8 ft gondola shelving

KITCHEN EQUIPMENT

1 refrigerator
2 microwaves
1 freezer
n/a oven

ANCHOR STORES

Sears, Macy’s, JC Penney, Dillard’s, Dick’s Sporting Goods, Nordstrom

Dallas Market Demographics

TRADE AREA POPULATION

1,197,816

POPULATION BY AGE

18-24 18%
25-34 23%
35-44 19%
45-54 16%
55-64 14%
65+ 10%

POPULATION BY RACE

Caucasian 49%
Black/AA 15%
Hispanic 31%
Asian 3%
Other 2%

HOUSEHOLD INCOME DISTRIBUTION

Under $15K 12%
$15-25K 11%
$25-35K 13%
$35-50K 16%
$50-75K 21%
$75-100K 13%
$100K+ 14%

HISPANIC DEMOGRAPHICS

Puerto Rican 4%
Mexican 63%
South America 13%
Central America 15%
Caribbean 5%

ACCULTURATION LEVELS

Fully Acculturated 20%
Bi Acculturated 50%
Unacculturated 30%

DIRECTIONS

(from Dallas/Forth Worth Airport DFW) 14 miles/17 minutes

The office is located on the third floor near JC Penny’s in the main mall area.

Get Directions

HOTEL RECOMMENDATIONS

Courtyard by Marriott:
972.681.3300

Executive Inn & Suites:
972.686.8286

AREA RESTAURANTS

Carrabba’s, Logan’s Roadhouse, Witten’s Grill

WEATHER

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North East Mall, Dallas (TX) Market Research and Testing Location